For many small to medium-sized businesses, a website is often viewed as a digital brochure—a place to showcase services and company information, hoping to attract visitors through SEO, paid ads, and social media links.
That approach made sense a few years ago, but the way we use the internet has shifted. Today, most people are spending their time on platforms like LinkedIn, Facebook, YouTube, and checking their inbox. Customers aren’t finding businesses by searching on Google as often; they’re discovering brands through posts they see on social media or content shared by their connections.
So, where does that leave your website? Unless you’re running an e-commerce business, your website might feel secondary—something nice to have but not essential. For many small businesses, a LinkedIn profile can often be the primary touchpoint for new connections.
Is there a better way to manage this shift? Absolutely. Instead of viewing your website as just a website, think of it as a Webhub.
What’s a Webhub?
A Webhub is your content powerhouse. It’s a central platform where you can easily manage all your services, insights, and updates, and then automatically distribute that content across platforms. Imagine posting once or twice a week on your Webhub and having that content seamlessly reach LinkedIn, Facebook, email newsletters, and more.
With your Webhub, you get the best of both worlds: an active, content-rich website for those who visit directly, and automated distribution that keeps your brand active across multiple channels. When someone hears about your business through a social platform, they can visit your Webhub to explore all your offerings and past updates in one place.
And as search evolves, this approach becomes even more valuable. With AI-powered search taking over traditional search methods, the more content you have on your website, the better AI will be able to understand and summarize your business offerings. AI-powered search tools pull insights from across the web, so having a rich content hub increases the chances of your business being recommended, giving potential clients a comprehensive overview of your expertise and services directly in search results.
Thanks to tools like Make.com and WordPress plugins, setting up automated posting is easier and more affordable than ever. For a fraction of the cost, you can expand your presence across multiple platforms without the heavy expense of a social media manager.
In today’s world, your website shouldn’t just be a destination—it should be the heart of your digital strategy.
